Top 15 Digital Marketing Interview Questions & Answers (2021)

1) Explain what is digital marketing?

Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

  • Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
  • Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4) Explain what is a keyword in digital marketing ? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

  • Keyword in Website URL
  • Keyword in Website Title
  • Keyword in Meta tag
  • Keyword in Web page content
  • Keyword density in body text
  • Keywords in Headlines


6) Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites.  In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked.  In other words, it is the amount spent to get an advertisement clicked.

7) Mention what are the primary models for determining Pay-Per-Click ?

The primary models for determining Pay-Per-Click are

  • Flat rate PPC :

In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network.   The amount varies as per the content that generally attracts more or less people.

  • Bid based PPC :

In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher.  The advertiser will inform publisher for the maximum amount of bid he is willing to pay.

8) Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

9) Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

  • Relevant : List out the targeted keywords
  • Exhaustive : Apart from most popular keywords it should include the “long tail of search”
  • Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

10) Mention what are the key elements to optimize the conversion rates per PPC?

Conversion rate is nothing but to bring more visitors to your site.  To increase the conversion rates you have to focus on following things

  • Write compelling content on your site that is relevant to the keyword or search query
  • Maintain a high degree of relevance between your ads and corresponding landing pages
  • The webpage should easy registering process, signing up for a newsletter or making a purchase
  • Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

11) What should be the approach for effective Pay Per Click campaings?

For effective Pay Per Click campaign, you need to do following things

  • Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click
  • Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR)
  • Review costly PPC keywords: Review expensive and under performing keywords
  • Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page
  • Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)

12) List out some of the useful online marketing tools?

Some of the useful online marketing tools are

  • Google Analytics
  • Digital point keyword tracker
  • Crazy egg heat maps
  • Keyword discovery
  • StumbleUpon
  • XML Sitemap Generator
  • Favicon generator
  • SubmitExpress Link Popularity

13) Explain what is on-page and off page optimization?

Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the content and structure of the website.

14) What one should do to avoid the penalty?

  • Do not link to any other site with bad page rank
  • Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words
  • Avoid stealing text or imagesfrom other domains
  • Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link

15) Mention what are the characteristics of “bad links” ?

The characteristics of “bad links” are

  • Links from sites that are unrelated to your sites
  • Links from low Page Rank and Low traffic
  • Links from link exchanges
  • Links from those sites that are not in Google index
  • Paid links
  • Link from the same anchor texts coming from multiple sites
  • Spammy links from blogs or articles.

Refer our Digital Marketing Tutorials for an extra edge in your interview.


  1. Avatar Lazar2 shaffi says:

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  2. very usefull thank you so much

  3. Avatar Ganesh mhetre says:

    It’s good question and answer for practice to digital marketing.

  4. Avatar Zahid Khan says:

    it is very easy and helpful information about digital marketing.

  5. Avatar Tushar Bansal says:

    very useful learn lot for my intrvw thnx man.

  6. Avatar prashant pandey says:

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  7. Avatar ramakrishnan says:

    Thank you for sharing these digital marketing interview questions and answers list. These are very useful to crack a digital marketing interview. Keep sharing more articles.

    1. Question Updated! Thanks

  8. nice blog its very help to gaining good knowledge about digital marketing and very informative thank you for sharing us..,

  9. Avatar Bitya Rebekkal says:

    Very easy to under stand and very usefull for begginer in Digital Marketing.
    Thank you so much for your information career.GURU….

  10. This is a Very useful Q & A on Digital marketing. Thank You.

  11. Why do you ask SEO questions Deeply. Is SEO important or not

  12. Avatar Institute of Digital Marketing says:

    Nice blog post. information is really os meaningful and you have explained every point so clearly, these digital marketing interview questions really helped … I really liked the way you are explaining… thank you so much for this article…

  13. best best best!
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  14. Avatar USHARANI VELPULA says:

    These Q&A are very useful. But answers are lengthy. Short answers are useful for interviews.

  15. Avatar Avijit Dutta says:

    It is very good

  16. Very useful and informative blog… Thanks

  17. Very useful information 👍

  18. Avatar Meena Dalvir Singh negi says:

    Thanks for the information

  19. these are the main questions

  20. Avatar Alka Sharma says:

    Thanks for sharing this article. I would like to request you to add mpre digital marketing question and answers that can help many candidates to crack their interview.

  21. Very easy to understand thank you so much for sharing

  22. very helpful for all my digital marketing interviews

  23. Avatar SAIBHAVANI says:

    It is very helpful to learn about Digital marketing thank you…

  24. Useful info, helpful question and answers for
    practice .Tnx

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  27. learnt some new things

  28. Avatar Addisalem says:

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  35. Avatar saurav kumar raj says:

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  36. Avatar Nikhil Sunil Shinde says:

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  37. Avatar Abdullah tahir says:

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  38. Thank you for your valuable content.

  39. Great information I consume today about Digital Marketing interview.
    If I’m going for any interview and answered almost questions of interviewer.

    But when I really don’t know answer one of question, What will be best reply on that movement?

    Which will not get any nagative impression.

  40. Avatar Uju Cynthia says:

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  42. The blog is very good And very helpful to knowledge thankyou.

  43. Good for all like freshers and experienced. Thank you 😊

  44. Avatar PARTH PATEL says:

    This is best information when we go for job interview after completing digital marketing course.

  45. Avatar digital mantra says:

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