1) Explain what is digital marketing?
Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.
2) How can you categorize the digital marketing?
The digital marketing/communication is categorized into two segments
3) Explain what is SEO?
Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.
4) Explain what is a keyword in digital marketing ? How important is it from the point of SEO?
“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.
From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.
5) Mention what are the key areas where you can use keywords to optimize the site ranking?
For better page ranking, you must use the keywords in following areas
6) Explain what is PPC or Pay Per Click advertising?
Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
7) Mention what are the primary models for determining Pay-Per-Click ?
The primary models for determining Pay-Per-Click are
In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.
In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.
8) Explain what is Google Ads?
Google Ads is the single most popular PPC advertising system in the world. It works on Pay per click model.
The Google Ads platform enables the business to create ads that appear on Google search engine and their other properties.
9) Mention what is an effective PPC keyword should be like?
An effective PPC keyword should be
10) Mention what are the key elements to optimize the conversion rates per PPC?
Conversion rate is the number of conversions (paying customers) from the number of visitors to your site. To increase the conversion rates, you have to focus on following things:
11) What should be the approach for effective Pay Per Click campaigns?
For effective Pay Per Click campaign, you need to do following things
12) List out some of the useful online marketing tools?
Some of the useful online marketing tools are
13) Explain what is on-page and off page optimization?
Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it
On page optimization: On page optimization directly deals with the content and structure of the website.
14) What one should do to avoid the penalty?
15) Mention what are the characteristics of “bad links” ?
The characteristics of “bad links” are
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