Here are Google AdWords interview questions and answers for freshers as well as experienced PPC candidates to get their dream job.
1) Explain what is Adwords?
Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people search for phrases associated to your offering.
Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.
3) Explain why to use Google Adwords?
Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.
4) Explain what is Ad rank?
Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.
5) Explain how does Ad rank impact Cost-Per-Click?
Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way
Your Price = The ad rank of the person below you/ your quality score + $0.01
6) Explain how does a Google auction work?
Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.
7) Explain what gets entered into a Google Account?
Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.
8) Explain what is Google Quality Score?
Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, quality of your landing page and keyword relevance. Higher quality score keywords will save your digital marketing budget and money and earn better ad ranking.
9) Explain what is an ad group in Google Adwords?
Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.
10) Explain what is conversion optimizer in Adwords?
Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment.
11) Mention some of the Google Adword Ad Extensions?
Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in adwords/ PPC are
Mobile app extensions
Image and drop down navigation Ad extension
12) Mention in google Adwords that options can’t be changed after creating an account?
After creating account Currency and Time Zone, cannot be changed.
13) Explain how you can improve conversion rates?
By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.
14) Mention what is the limit set for the number or characters for Adwords ad?
Limit for Adword is
Description line 1st : 25 characters
Description line 2nd: 35 characters
Destination URL: 1024 characters
No images are allowed in URL.
15) Explain what is the meaning of CTR and how you can calculate?
CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is
Number of click / Number of impressions X 100
These will give you an answer in percentage like what percentage of customers have viewed your ad.
16) Mention what are the type of Keywords?
There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors
Research Keywords: It tends to contain one or two words – Tea
Consideration: It tends to contain two or three words – Green Tea
Purchase: It must have more than three words – buy loose green tea